Acquisition Ramp

India · INR · affiliate program · May – Jul 2026 · internal analytics
How to read this. Volume & quality are grouped by calendar month: registrations by registration date, FTDs by first-deposit date, with lifetime deposits/NGR attributed to each player's FTD month. Spend is actual spend attributed to the month each FTD lands (CPA basis — you pay per FTD), so ROAS / ROMI / CPA are computed per month. INR→USD at FX 0.0118 (≈ ₹85/$). July is month-to-date through Jul 10. Note: these calendar-month groupings intentionally differ from the live dashboard's FV intersection rule — small differences vs bet808-dashboard.pages.dev are definitional, not errors.
Deals: 29 cohorts · mostly CPA ($15–40) + a few Spend tests · recon 15th · payout USDT

Acquisition ramp — FTDs & registrations by month

First-time depositors and registrations. July is MTD (through Jul 10) and already the biggest month.

Quality trend — R2D % & redeposit rate

Both climbing month over month — traffic quality improving as the network matures.

Deposits & NGR by month (USD)

Revenue is compounding as the FTD base grows.

Monthly spend — CPA basis

Spend attributed to the month each FTD lands (rate × FTDs). Scales with volume.

Per-FTD economics trend

Avg bill (lifetime deposits/FTD) and ARPU (NGR/FTD).

Program economics to date (May–Jul)

Total invested vs. returned so far. Deposits and NGR trail spend — cohorts are 0–2 months old and still maturing (payback ahead).

Monthly detail

Volume & quality per month; economics at total. USD (₹ in tooltips).

Breakdown by traffic source — May–Jul total

Follows the month selector above. Spend is attributed to the month each FTD lands (CPA basis), so ROAS / ROMI / CPA are shown per period.

Breakdown by affiliate — May–Jul total

Follows the month selector above. Bars coloured by source. Spend / ROAS / ROMI / CPA are per selected period (CPA basis).

Read. This is a launch ramp, not a mature program: spend and volume are scaling fast and quality is improving, but the young cohorts (all started May–Jul) have not reached payback — total ROMI is −86% on $11.5K invested. The trajectory (rising R2D, redeposit, ARPU base) is the signal to watch, not the current ROMI.

R2D = FTDs (by first-deposit month) ÷ registrations (by registration month) · Avg Bill = lifetime deposits ÷ FTD · ARPU = NGR ÷ FTD · ROAS = deposits ÷ spend · ROMI = (NGR − spend) ÷ spend · CPA = spend ÷ FTD. Spend = CPA-accrual (cost of that period's FTDs). INR→USD at 0.0118. July MTD through 2026-07-10. Source: raw_data.xlsx + Cohorts tab, locked methodology.