Acquisition Ramp

How to read this. Volume & quality are grouped by calendar month: registrations by registration date, FTDs by first-deposit date, with lifetime deposits/NGR attributed to each player's FTD month. Spend is actual spend attributed to the month each FTD lands (CPA basis — you pay per FTD), so ROAS / ROMI / CPA are computed per month. INR→USD at FX 0.01046 (≈ ₹95.6/$). August is month-to-date through Aug 6. Note: these calendar-month groupings intentionally differ from the live dashboard's FV intersection rule — small differences vs bet808-dashboard.pages.dev are definitional, not errors.

All owner-approved caps (confirmed 6 Aug) allocated to a 2,000-FTD target (of a 2,630 cap ceiling) to maximise value per dollar — high-avg-bill sources (Marsa General $45.55, ASA, Slots) taken to supply, the proven Re:Connect base kept, cheap Marsa Crash capped at 500, new partners sized at 40–90 FTD tests. Projection = each partner's per-FTD deposits & NGR (July actuals for Marsa/Re:Connect, conservative estimates for new sources) × allocated FTD at the agreed CPA. Quality held flat — a capacity plan, not a forecast. Two blanks: LGaming ASO iOS rate (assumed $20), PrimeTraff vs PrimePower (may be one team). ($57.1K scale plan − $20.1K already accrued Jul 1–14, same CPA-accrual basis as page 1), plus a $1.05K top-up to keep the LGaming PPC test at full size → $37.98K total. Projection = each source's current per-FTD deposits & NGR (to-date) × the target FTD cap, at the stated CPA (Re:Connect at the renegotiated $18). Quality is held flat — young cohorts keep maturing, so real deposits / NGR (and ROAS / ROMI) trend higher over time; this is a conservative capacity model, not a forecast. Note GambPanda's NGR is currently negative (players ahead). LGaming — PPC runs at its full 100 FTD @ $30 ($3K) and is deliberately not scaled down with the rest. Why: it is a new source whose entire purpose is the quality read — a truncated sample returns noise, not a verdict (same reason we take no quality call on a thin sample), so a 65-FTD test would cost money and still tell us nothing. It therefore keeps its full cap, and its incremental $1.05K is added on top of the budget rather than taken out of the performing sources. Still listed at cost only and excluded from the projection totals & charts until quality is known.