India · INR · affiliate program · May – Aug 2026 · internal analytics
EARLY INVESTMENT PHASEScaling hard: FTD 3 → 59 → 1529 → 631, registrations 61 → 6,259, spend $75 → $16.6K/mo.
Quality is climbing (R2D 5% → 10%, redeposit 25% → 39%). Young cohorts haven't paid back yet —
$57.4K invested, $32.8K deposits so far.
How to read this. Volume & quality are grouped by calendar month: registrations by registration date,
FTDs by first-deposit date, with lifetime deposits/NGR attributed to each player's FTD month. Spend is actual
spend attributed to the month each FTD lands (CPA basis — you pay per FTD), so ROAS / ROMI / CPA are computed per month. INR→USD at FX 0.01046 (≈ ₹95.6/$).
August is month-to-date through Aug 29.
Note: these calendar-month groupings intentionally differ from the live dashboard's FV intersection rule — small
differences vs bet808-dashboard.pages.dev are definitional, not errors.
Deals: 29 cohorts · mostly CPA ($15–40) + a few Spend tests · recon 15th · payout USDT
Acquisition ramp — FTDs & registrations by month
First-time depositors and registrations. July was the biggest month; August is MTD (through Aug 14).
Quality trend — R2D % & redeposit rate
Both climbing month over month — traffic quality improving as the network matures.
Deposits & NGR by month (USD)
Revenue is compounding as the FTD base grows.
Monthly spend — CPA basis
Spend attributed to the month each FTD lands (rate × FTDs). Scales with volume.
Per-FTD economics trend
Avg bill (lifetime deposits/FTD) and ARPU (NGR/FTD).
Program economics to date (May–Aug)
Total invested vs. returned so far. Deposits and NGR trail spend — cohorts are 0–2 months old and still maturing (payback ahead).
Monthly detail
Volume & quality per month; economics at total. USD (₹ in tooltips).
Breakdown by traffic source — May–Jul total
Follows the month selector above. Spend is attributed to the month each FTD lands (CPA basis), so ROAS / ROMI / CPA are shown per period.
Breakdown by affiliate — May–Jul total
Follows the month selector above. Bars coloured by source. Spend / ROAS / ROMI / CPA are per selected period (CPA basis).
AUG PLAN · owner-approved caps · optimized to 2,000 FTD
All owner-approved caps (confirmed 6 Aug) allocated to a 2,000-FTD target (of a 2,630 cap ceiling) to maximise value per dollar — high-avg-bill sources (Marsa General $45.55, ASA, Slots) taken to supply, the proven Re:Connect base kept, cheap Marsa Crash capped at 500, new partners sized at 40–90 FTD tests. Projection = each partner's per-FTD deposits & NGR (July actuals for Marsa/Re:Connect, conservative estimates for new sources) × allocated FTD at the agreed CPA. Quality held flat — a capacity plan, not a forecast. Two blanks: LGaming ASO iOS rate (assumed $20), PrimeTraff vs PrimePower (may be one team). ($57.1K scale plan − $20.1K already accrued Jul 1–14, same CPA-accrual basis as page 1), plus a $1.05K top-up to keep the LGaming PPC test at full size → $37.98K total. Projection = each source's current per-FTD deposits & NGR (to-date) × the target FTD cap, at the stated CPA (Re:Connect at the renegotiated $18). Quality is held flat — young cohorts keep maturing, so real deposits / NGR (and ROAS / ROMI) trend higher over time; this is a conservative capacity model, not a forecast. Note GambPanda's NGR is currently negative (players ahead). LGaming — PPC runs at its full 100 FTD @ $30 ($3K) and is deliberately not scaled down with the rest. Why: it is a new source whose entire purpose is the quality read — a truncated sample returns noise, not a verdict (same reason we take no quality call on a thin sample), so a 65-FTD test would cost money and still tell us nothing. It therefore keeps its full cap, and its incremental $1.05K is added on top of the budget rather than taken out of the performing sources. Still listed at cost only and excluded from the projection totals & charts until quality is known.
Spend vs. projected deposits & NGR by partner
What each partner costs and returns at July per-FTD quality.
FTD by partner
Allocated first-time depositors for August.
Projected ROAS by partner
Deposits ÷ spend at the stated CPA.
August plan — per partner
Allocated FTD & blended CPA per partner; per-source caps & rates are in the go-live plan. Avg bill & ARPU held at July quality.
OWNER CALL BRIEF · prepared Aug 24August is a supply problem, not a quality problem: 568 FTD MTD (pacing ~700 vs the 2,000 plan) — and the base got more fragile: after the Aug 16-17 surge, daily FTDs collapsed to single digits (2/6/5 on Aug 23-25) because Marsa throttled and nothing else backfills. Delivery is 86% one partner. July is fully closed: $37,335 paid & verified on-chain. The September lever is breadth — restart the proven channels, launch the signed-but-idle ones.
Aug FTD (MTD)
568
pace ~700 / plan 2,000
Aug Spend
$17.8K
CPA $31 · plan $42.6K
Aug Deposits / NGR
$8.2K / $5.2K
ROAS 45.9%
R2D
9.7%
Jul 12.8% — surge diluted
Marsa share
86%
and slowing since Aug 20
July payout
PAID
$37,335 · on-chain · Aug 21
August, day by day — the whole story in one chart
Baseline ~12-20 FTD/day → Aug 16-17 surge (123 + 79) — entirely Marsa → post-surge slump: 2 / 6 / 5 a day (Aug 23-25). The surge proved capacity; the slump proves the dependence.
Partner status board — where every source stands
Aug FTD vs July, live status, and the next concrete action per partner.
Partner
Aug
Jul
Status
Situation
Next action
Marsa Team
485
1,112
DELIVERING · 86% · SLOWING
Still carrying the month, but post-surge output collapsed: 2 / 6 / 5 FTD on Aug 23-25 vs ~20/day baseline. The concentration risk is materializing.
Ask Andrei what throttled; the de-risk moves below are now urgent, not optional.
July's #2 down –92%. Rates & caps re-approved, webs not pouring.
Reopen with Alexander/Damir — best ARPU of the crash streams.
GambPanda
7
14
RESTARTED · RECONCILED
Back since Aug 16; July $350 paid, Aug recon shared (16 reg / 7 FTD / $175 running). Their tracker still gets 0 deposit postbacks — recon runs from our platform by agreement.
TG live; July $710 paid. NEW: FB App Slots web approved & wired ($25 / 50 FTD, l390376) — awaiting first traffic. TG Ads also awaiting launch.
Chase both launches + the unanswered click_id question.
CrystalPartners
9
0
STARTING
FB Crash + ASA converting steadily since Aug 16.
Watch first-cohort quality; open the cap if clean.
Top Range
0
43
IDLE
Zero traffic all August.
Deadline passed — reallocate the cap.
Vibe Vision / PrimePower / iBet
0
0
SIGNED, NEVER POURED
Capacity booked, zero delivery. PrimePower rate still unresolved ($20-21 asked vs $17-20 offered); iBet invisible until export filter adds their ID.
Launch-or-release decision on each.
SAIDI (SID Agency)
1
13
CAMPAIGN CLOSED
Full $3K consumed + $1K added from their own budget (self-caught view inflation, compensated). Final incl. promo-code IN26: 168 reg / 16 FTD → CPA $187.50. Owner report ready.
Renew only restructured: CPA $40-50 or view-audited awareness.
July — closed & paid ✅
Final: 1,542 FTD · deposits $26,726 · NGR $12,658 (still maturing upward) · spend $40,994 · ROAS 65.2%. Recon approved Aug 17, paid Aug 21 in one batch, every transfer verified on-chain.
Partner
Paid
Tx (verified)
Marsa Team
$29,480
5e110aa3…1e100c
Re:Connect
$6,795
ba1706d5…50b3b7
LGaming
$710
0e25d6d5…7c4d2f
GambPanda
$350
af619114…47a67c
TOTAL
$37,335
Carry to August: $273 (TrafficDevils / F Dragons / Confluence, below min payout). August recon due ~Sep 15.
⚠ Tracking incident — deposit postbacks (affects trust, not money)
Platform deposit-postbacks currently fire for only 2 of ~10 partner networks. GambPanda and LGaming can see our registrations but not deposits — LGaming read it as “low brand conversion”, GambPanda paused over it in July. Money is safe: our BetConstruct export is the recon source of truth and both partners accepted reconciling from it (July settled on exactly that basis).
Fix path: (1) partners match on btag — present on 100% of events — instead of click_id (present only when reg happens in the click session); (2) platform-side deposit-postback config audit — the just-fixed Postback Change Log in BetConstruct’s release lets us see when/what broke; (3) export filter still missing LGaming cab-3 ID 2767277 (invisible traffic).
Decisions needed on this call
Marsa dependence — accept & keep pouring at 86% share, or cap it while we rebuild breadth?
Idle capacity — approve launch-or-release deadlines: Top Range, Vibe Vision; approve PrimePower FB Crash test at $20 / 30-50 FTD.
Re:Connect Pub 229 — sanction the push to reopen (July's #2, best crash ARPU).
September target — with GambPanda back + restarts, set the baseline: repeat 2,000 or plan ~1,500 realistic?